"At the home of Victor Vomidog, an alarm panel light pulsed red. Victor read the incoming feed. It was serious. Someone was saying nice things about Jehovah’s Witnesses. Instantly, he swung into action. There was not a moment to lose. He opened his door and whistled. The media came running. “Witnesses are selfish!” he cried. “They only think of themselves! Why don’t they help everyone? Why do they just do their own people?” That evening, media ran the headline: “WHY DON’T THEY HELP EVERYONE?”

"But they had asked the wrong question. The headline they should have run, but didn’t, because they didn’t want to deal with the answer, was: “WHY AREN’T OTHERS DOING THE SAME?” The answer to the first question is obvious: Witness efforts consist of volunteers using their vacation time. Just how much time is the boss going to grant?"

(from Tom Irregardless and Me)

Of course, it is about opposers' efforts to denigrate the disaster recovery work Witnesses are known for.