“You know, my wedding best man, a mechanic named Bud, used to love Budweiser beer. He’d say “a glass a day makes Bud wiser.” He died a few years ago. I can’t wait to tell him in the resurrection what happened to his brand and why. He’ll never believe it.”
I just threw that out there on Twitter (now called X?) in a completely secular context. Some loved it. I mean, how could you not? I wouldn’t have believed it either had I not lived through it. It’s just incredible how the beer was boycotted after partnering up with the exact opposite of its customer base. I mean, if Starbucks did it, maybe okay, but macho Budweiser? This partner is a nearly 30 year old man transitioning and conducting himself as a teenaged girl. And to think nobody at Bud would have foreseen the reaction! What in the world were they smoking? What woke employee convinced them this bit of ‘inclusion’ would wow the barroom crowd?
But there were some, secular context that it was, who latched on to the ‘resurrection’ word like a dog shaking a rat. It just drove them bonkers that someone was introducing religion in the form of ‘the resurrection.’
What they don’t know, probably, is that resurrection found resistance in the first century, too: ‘Now if Christ is being preached that he has been raised up from the dead, how is it some among you say there is no resurrection of the dead? (1 Cor 15:12) Why did resurrection become an early target of those veering from first century purity? Probably because it liberates people from fear of man & makes them harder to manipulate.
It was among the first pretexts of apostasy. Paul writes of these “very [men] have deviated from the truth, saying that the resurrection has already occurred; and they are subverting the faith of some.” (2 Tim 2:18)
It instantly divided an Athenian secular audience of long ago: “Well, when they heard of a resurrection of the dead, some began to mock, while others said: “We will hear you about this even another time.” (Acts 17:32)
Paul used resurrection to get himself out of a spot. Here was a hangman’s meeting convened against him, but “when Paul took note that the one part was of Sadducees but the other of Pharisees, he proceeded to cry out in the Sanhedrin: ‘Men, brothers, I am a Pharisee, a son of Pharisees. Over the hope of resurrection of the dead I am being judged.’ Because he said this, a dissension arose between the Pharisees and Sadducees, and the multitude was split. For Sadducees say there is neither resurrection nor angel nor spirit, but the Pharisees publicly declare them all.” (Acts 23:6-9) Roughly speaking, the Sadducees were the more secular element among Jews, Pharisees the more fundamentalist.
***“Tom really thinks the reputation of a beer brand is gonna matter in the afterlife,” said one wiseacre. “He does,” I replied. “It will be a tiny footnote showing how absurd things became toward the end of this system of things, but he does.”
“Wow! What a weird trans-phobic eulogy!” Said another. “I honestly can't wait for you to tell him either.”
Bud died before the term trans-phobic was on anyone’s radar screen. Or any of the multi-genders said to exist today. It wasn’t that long ago. ‘Science’ advances quickly.
Another person was more conciliatory: “‘Drinking this makes Bud wiser’ is a great play on words. Your old friend sounds like he might have been a clever fellow. I’m sure you miss him. These other people sound like assholes.”
He was a good guy. Thanks. I do miss him. He is the same Bud who used to say, “Kill a fly and fifty come to the funeral.’” As for some others, people are people. I had introduced a notion strange to some. Thus far, no one here had rated too highly on the A-scale. Or at least I have seen far worse.
Though after this post was written, they escalated.
****** The bookstore